Nutella & Go
Seasonal Labels

Packaging / Illustration / Marketing

Client

Ferrero

Deliverables

Character Illustrations/4 Labels/Product Display

Role

Designer

Ferrero was our main client during my time at the Zucconi Idea Agency, and each major holiday they'd ask us to design special label artwork for products like Nutella & Go. Something fun and eye-catching, while still adhering to a strict style guide and a 3-inch workspace. I was the lead designer for this particular year's Halloween and Holiday labels, and I was asked to incorporate character illustrations.

Halloween-themed Nutella & Go packaging
Halloween-themed Nutella & Go product display
Stack of seasonal Nutella & Go products