I really enjoy working on designs that use a three-dimensional canvas. They open a realm of possibilities and unique creative challenges. With this particular project, I wanted to play off of the car's natural movement and create an illusion of motion. Carefully placing each individual Tic Tac piece, I maneuvered around wheels and windows to create a colorful wave from the front wheel to the back seat. Even with the car stationary, the Tic Tac waves create a sense of motion and energy. That energy combined with the bright colors of the product really help capture the excitement of the Tic Tac brand. It was a hit at the NCA event and shined bright against the D.C. backdrop.
